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Frank Sinatra Insulted Beatles on Live TV—John Lennon’s Response Made Frank APOLOGIZE

It was March 15th, 1964. The Hollywood Palace television show,  ABC Network, live broadcast, 30 million Americans watching. Frank Sinatra  stood on that stage like he owned it because in a very real sense, he did. He was 48 years old and at the absolute  peak of his powers. The chairman of the board, Old Blue Eyes the Voice.

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He’d been a star for over 20 years, survived the Bobby Soxer era, the transition to rock and roll, the rise and fall of his movie career, his comeback. He was untouchable, bulletproof, a living legend, and he was furious. Not the kind of fury that shows on your face. Frank was too professional  for that.

Too smooth, too controlled. But everyone who knew him could see it in his eyes, in the  set of his jaw, in the way he held his cigarette. Frank Sinatra was absolutely livid because the Beatles were everywhere. Everywhere. You couldn’t turn on a radio without hearing them. You couldn’t open  a newspaper without seeing their faces.

You couldn’t walk down a street without hearing teenage  girls screaming about Paul or John or George or Ringo. They’d arrived in America 6 weeks earlier  and had essentially conquered the country overnight. Ed Sullivan, Carnegie Hall, the whole nation had  lost its mind. And Frank hated it. Not because he was jealous.

At least that’s  what he told himself. He was Frank Sinatra. He didn’t get jealous of mop top kids from Liverpool who couldn’t even read music. He hated it because  it represented everything he thought was wrong with modern music. No craftsmanship, no sophistication,  no respect for the great American song book, just noise and  screaming and teenage hysteria.

The Hollywood Palace had booked him to host that night. It was a variety  show, different acts, comedy sketches, musical performances. Frank was supposed to introduce  the acts, tell some jokes, maybe sing a song or two, standard television work,  easy money. But during rehearsal that afternoon, something had happened that pushed Frank over the edge.

The producers had shown him the lineup. The other acts performing that night, and there, scheduled for the second half of the show, was a musical act called The Rolling Stones. Frank had looked at the producer like he’d lost his mind. The Rolling Stones? Are you kidding me? The producer had smiled nervously.

They’re very popular right now, Frank. The kids love them. The kids love a lot of things that  are terrible for them, Frank had shot back. That doesn’t mean we have to put them on television.  But the producer had insisted. The Stones were booked, contract  signed. They were performing.

Whether Frank liked it or not, Frank had agreed barely. But he’d made it clear that if he had to introduce these  long-haired British kids, he was going to say exactly what he thought about them and about the Beatles and about this  whole British invasion nonsense that was ruining American music.

The producer had tried to talk him out of it. Frank, the Beatles are the biggest thing in the world right now. You can’t  just insult them on national television. Frank had looked at him with those ice blue eyes. Watch  me. And so at 8:47 p.m. Eastern time in front of 30 million viewers, Frank  Sinatra stood at the microphone and said the words that would change everything.

You know, we’ve got a lot of acts on the show tonight. Some good, some not so good. And speaking of not so good, let me tell you something  about this British invasion everyone keeps talking about. He paused, took a drag from his cigarette, let the audience  lean in. These Beatles, these Rolling Stones, these long-haired kids who can’t play their instruments  and can’t carry a tune.

They’re not musicians. They’re a gimmick, a fad. And like all fads, they’ll be gone in 6 months. Meanwhile, real music, the kind that requires talent  and training and respect for the craft, that music will still be here because quality lasts. And these kids, they’re not quality, they’re noise. The studio audience was silent, shocked.

This wasn’t playful ribbing. This wasn’t good-natured teasing. This was Frank Sinatra, one of the most powerful men in entertainment, declaring war on the biggest phenomenon in music. Back in New York, in a hotel room at the Plaza, four Beatles were watching. They’d been in America for 6 weeks. They were exhausted.

They’d done more television  and radio and press conferences than they could count. They were scheduled to fly back to London the next day. This was supposed to be their last night in America. A chance to relax, to watch some television, to decompress. John Lennon was sprawled on one bed. Paul McCartney sat in a chair by the window.

George Harrison was on the floor, guitar in his lap, quietly strumming. Ringo Star was in the bathroom, but he left the door open so he could hear the TV. When Frank Sinatra made his statement, the room went silent. Paul looked at John. Did he just say we’re not musicians? John’s face was unreadable. He did. George stopped playing. He called us a gimmick.

Ringo came out of the bathroom. He said we’d be gone in 6 months. They all looked at each other waiting, wondering how were they supposed to respond to this. Frank Sinatra was an icon, a legend, the biggest solo star in American music, and he just publicly destroyed them  on national television.

The phone in the hotel room rang. Paul answered it.  It was Brian Epstein, their manager. He’d been watching in his own room down the hall. His voice was  tight with controlled anger. “Did you boys see that?” “We saw it,” Paul said. “I’m calling ABC right now. This is unacceptable. Frank Sinatra doesn’t get to insult you on national television without consequences.

Brian, wait. John said loud enough for Brian to hear through the phone. Don’t call anyone. Paul relayed the message. Brian’s voice came  back confused. What do you mean don’t call anyone? John, he just called you a fad. He said you’re not musicians. We can’t let that stand. John stood up, walked over to Paul, took the phone.

Brian, listened to me. If we make a big deal out of this,  we look defensive. We look small, like we’re threatened by Frank Sinatra’s  opinion, but we’re not threatened. We don’t need to be. So, here’s what’s going to happen. Tomorrow, before we fly home, I’m going to give a  press conference, and I’m going to respond, but we’re not going to be angry.

We’re not going to be defensive. We’re going to be smart.” There was a long  pause. Then, Brian’s voice quieter now. What are you going to say? John smiled. You’ll see. The next morning,  March 16th, 1964, the Plaza Hotel, press conference. Every major newspaper, radio station,  and television network in New York was there.

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