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A Massive Drought Cracked His Entire Farm — Then He Grew a Rare Crop Buyers Fought Over for Months

He noted the soil composition of these playa margins. Highly saline, low organic matter, extreme pH variance and minimal growing season moisture. He noted the seed yield per plant, the harvest window, and the fact that the plant required no supplemental irrigation once established in sandy lom substrate. He noted that indigenous populations of the region had used chia as a food staple.

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He noted the caloric density of the seed. And then the document moved on to other species and chia was never mentioned again. Walter had read that document in 1951 and filed it back in the satchel. He had thought about it periodically in the 12 years since, not obsessively, but the way a man returns to a detail that doesn’t fit anything he currently needs.

In July of 1963, standing in a field cracked open by drought, the detail finally found its place. The extension office recommended following. The university recommended following. The bank had no recommendation at all, only a date. No institution in deaf Smith County had ever grown commercial chia. The crop appeared in no USDA yield tables for the Texas panhandle.

There was no market infrastructure, no cooperative pricing, no established buyer relationship. It was from every institutional standpoint an unknown. What Walter knew from Hobart’s 1924 document was this. Chia germinated and set seed under conditions that mimicked exactly what his northeast field now offered. No irrigation, saline, alkaline soil, hard cracked substrate, temperatures above 95° during the growing period, and a harvest window in the late October, 2 weeks after his bank note came due, but close enough that a buyer’s letter of

intent might constitute collateral. He did not discuss this with Douglas Farwell. He did not discuss it with Bud Krennic. He drove to Amarillo on July 14th and spent $40 at the Amarillo Public Library, making notes from botanical reference texts and a 1958 Roodell Press publication on seed crops of the southwestern United States.

He confirmed what Hobart had recorded. He drove home, walked the northeast field at dusk, and pressed his boot heel into the soil to test the crust depth. Then he went to the storage barn, and pulled out the 1948 John Deere model, read with oxidized paint on the hood, which had belonged to his father, and which Walter maintained on a quarterly schedule, recorded in a green ledger on the barn wall.

Oil change January 15th and July 15th. Belt inspection April 1st. Carburetor cleaning October reached. The M ran correctly as it always ran. He broadcast seated the 60 acres of dead sorghum ground with chia seed purchased from a botanical supply house in Tucson, Arizona. 12 lbs per acre at 0.18 per pound. A total seed cost of $12960.

He used the ModelM with a broadcast cedar attachment his father had fabricated in 1939 from steel channel and a handc cranked spreader mechanism. He ran it at 4 mph across the cracked ground in passes spaced 12 ft apart. He did not irrigate. He pressed the seed into the surface crust with a corrugated roller. The M pulled behind it.

The work took 3 and 1/2 days. He did it alone. In the second week of August, when the seed had been in the ground for 18 days, Walter drove into the feed store in Herafford for a 50 lb sack of cotton seed meal. Three farmers stood near the loading dock. Ceil Mott, who ran 600 acres of dryland wheat on the Fiona Road.

Pete Alderman who leased county land near the Pia Lakes south of Herford and Tommy Vance who had farmed the section east of Walter’s place for 15 years. Heard you put something in that cracked ground. Ceelott said did Walter said what crop survives in ground like that without water? We’ll see. Walter said.

He took his cotton seed meal and drove home. Pete Alderman told his wife that evening that Walter Puit had finally lost the thread. Tommy Vance said the same thing to his brother-in-law that weekend. Word moved through the county the way agricultural failure always moved. quietly with a kind of collective preemptive grief that was also in some measure relief that it was someone else’s land this time.

Walter did not irrigate the chia. He did not fertilize it. In the last week of August, a half inch of rain fell across the county, the first measurable precipitation since March. Walter walked the northeast field the morning after and observed in the pre-dawn light with his flashlight held at a low angle across the surface the faintest texture change across the cracked soil.

A pale green film almost imperceptible running in the rose where the seed had pressed in deepest. He crouched and pressed his thumb against it. Germination. He stood up, clicked off the flashlight, and walked back to the house for coffee. He did not tell anyone. At the extension office, Douglas Farwell had filed a standard drought report with the Texas ASCS district office in Leach in mid August, listing the affected acreage in Dev Smith County, and noting the producers who had applied for set aside payments.

Walter Puit was not among them. Farwell had noted this in his report as a producer who had chosen not to participate and he had made a brief personal notation in his county records that Walter Puit had planted an unspecified experimental crop on 60 acres of droughtaffected ground. What Farwell had not noted, because he had no reason to, was that in the spring of 1963, the Heraford Brand, the county’s primary newspaper, had run a short wire story from the Associated Press about rising health food markets in California and

New York, citing a USDA commodity report that listed chia seed as an emerging product with zero established domestic production and projected retail demand of between 40,000 and 80,000 annually by 1965. The story had run on page 7. Walter had cut it out and kept it in the Hobart folder.

By midepptember, the chia plants stood 18 in tall across the full 60 acres, blue green and dense, their flower spikes beginning to show purple. Walter walked the rose each morning at first light, his hands moving along the top of the canopy, checking for lodging, the flattening of stems under wind, and finding none. The plants had rooted deeply into the cracked substrate, their taproots following the fracture lines four and 5 in down to where trace moisture still persisted.

The same drought that had cracked the field had in effect created an irrigation system in miniature. In late September, Walter drove to Amarillo and placed a longd distanceance telephone call from a pay phone at the Gulf station on I40 to a health food distribution company in Los Angeles called Western Natural Foods. He had obtained the number from a trade directory at the library.

He spoke to a buyer named Richard Callahan who told him that Western Natural Foods purchased chia seed at zero blouse 62 per pound in lots of 500 lb or more and that they currently had no domestic suppliers. All supply came from Mexico with inconsistent quality. Callahan asked how much Walter expected to have. Walter told him approximately 900 lb based on a conservative per acre yield estimate from Hobart’s 1924 notes.

Callahan said he would send a letter of intent by return mail at 0.58 per pound for the full lot freight paid pickup at the farm. Walter received the letter of intent on October 3rd, 1963. He drove to First National Bank of Heraford that afternoon and presented it to the branch manager, Glenn Hooper. Hooper read the letter twice, then looked up at Walter.

This is a binding purchase agreement. Walter said, “It’s a letter of intent,” Hooper said. “From a California buyer for a crop in the ground right now.” Hooper looked at the letter again. The projected sale amount at 058 per pound on an estimated 900 was 522. That covered less than 4 cents on the dollar of the $14,000 note.

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